Young Lions

For the Young Lions Awards, I collaborated with a colleague from Publicis Montreal to create a double-spread printed ad for Second Harvest, a nonprofit focused on food redistribution. Our challenge was to raise awareness among millennials about the alarming issue of food waste.

We included a flap on the concept to make it interactive. The flap was key to make the ad striking and memorable. Despite the tight deadline, we prioritized creativity and impact, ensuring the data resonated emotionally with the audience.