Brunet is a well known pharmacy brand in Montreal but its bigger clientele is outside the city, that's why they're changing the game by staying human but highly trustworthy for Quebecers to rely on them. This will is present on their visual language that challenges the industry's status quo with warm imagery and soft colours.
Year: 2024
Art Direction: Maria Montiel
This is a campaign tailored to new parents, a group I wanted to support by acknowledging their busy lives and limited time for self-care. I designed a curated self-care bag filled with quick and easy-to-use items, ensuring that every detail—from the bag design to the branded gift wrap—was aligned with the drugstore’s visual identity.
My goal was to deliver a message of encouragement: parents can still prioritize themselves, even amidst the demands of parenthood.
I was tasked to create a series of posters to promote the drugstore’s availability on Uber Eats. These visuals conveyed the convenience of accessing essential products without leaving home, highlighting comfort and accessibility.
On the first round of the project, we presented three different options that represented the idea of Brunet at home.
For the second round we presented a concept that created a visual bridge between the apps UI and Brunet's branding.
Through this campaign, I aimed to position the drugstore as a modern, customer-first brand that adapts to its audience’s needs.
I also worked on refreshing the drugstore’s visual identity. The focus was on moving away from a traditionally “cold” aesthetic to something warmer and more inviting. This transformation was key in reinforcing the bond between the brand and its customers, ensuring that their visual presence felt as approachable and relatable as their slogan suggests.
